Do you tell your friends you just bought a computerised-oven, a colour-TV or travelled on a jet-plane?
Didn’t think so.
Why then is everyone going on a about digital-media, digital-collaboration, digital-transformation and digital disruption?
Digital is the world we live in. Hello and welcome.
You are not disrupted by digital, you are disrupted by progress, technology and clever people with great ideas. We are not in a world in which digital replaces traditional alternatives, we live in a digital world where stuff evolves with the people that embrace it.
So next time the digital-innovation experts knock your door you may want to ask what’s really on offer.
Can’t say I envy the role of Chief Digital Officers …
With digital greetings