endless happiness if you win the rat race

Illustrator Steve Cutts sets his animation, “Happiness,” in a teeming urban environment, with hundreds of near identical cartoon rats standing in for human drudges in an unfulfilling, and not unfamiliar race.

Packed subway cars, a bombardment of advertising, soul-deadening office jobs, and Black Friday sales are just a few of the indignities Cutts’ rodents are subjected to, to the tune of Bizet’s “L’amour est un oiseau rebelle.”

Cutts says:

Humanity has the power to be great in so many ways and yet at the same time we are fundamentally flawed. I think it’s the conflict between these two that fascinates me the most. As a race of beings we’ve made incredible achievements in such a short space, but at the same time we seem so overwhelmingly intent on destroying ourselves and everything around us. It would be very interesting to see where we’ll be in a hundred years. The term insanity is intriguing – it’s almost like we’re encouraged to act in a way that seems genuinely insane when you look at it objectively, but it’s often accepted as normal right now. I think we will have to evolve beyond our current thinking and way of doing things if we want to survive.

Check out Cutts handcrafted cartoon – happiness.

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